business π§ Dabur challenges FSSAI's '100% Pure' food ban
Indian consumer goods giant Dabur has filed a case in the Delhi High Court against the FSSAI's ban on certain food product claims. Senior Advocate Sandeep Sethi presented the matter before a bench comprising Chief Justice Devendra Kumar Upadhyaya and Justice Tejas Karia. The FSSAI prohibited the use of claims like β100% Pureβ across several items, including honey and cow ghee. This action stems from the regulator's concern that such declarations are ambiguous and potentially mislead consumers. The court has agreed to list the case urgently for further hearing. π§