π§Ό Colgate teams up with Bombay Shaving for Palmolive ads
Colgate-Palmolive is partnering with Bombay Shaving Company to manage advertising for Palmolive on e-commerce and D2C platforms. This deal was announced by CEO Prabha Narasimhan on Monday, as the company acknowledged underperformance in the Palmolive personal care business. The partnership aims to leverage Bombay Shaving's D2C expertise, following Colgate's initial βΉ18 crore investment in 2018. Colgate increased its advertising spend by 33.7% year-on-year in the first quarter of FY27. The company expects revenue growth momentum to improve back to near-double-digits in FY27F. π§Ό