tech π€ ChatGPT pulls more paid clicks than rivals on Google
iPullRank analyzed 13.1 billion search events from 9.1 million opted-in users across October 2024 through December 2025. ChatGPT was found to draw a greater proportion of paid clicks than any other major destination on Google Search. This indicates that paid search is crucial for driving traffic to ChatGPT beyond just organic visibility. The study also showed that zero-click experiences were less effective at intercepting OpenAI searches than expected. Ultimately, this highlights how traditional search and AI discovery are merging for advertisers. π€