india π BJP switches from 'Gen Z' to 'Yuva' for youth outreach
The BJP has decided to stop using the term 'Gen Z' in its political outreach efforts. This shift is happening as the party favors the broader and more inclusive term 'yuva' for all young people. This change follows increased youth engagement after CJP-led protests over the NEET-UG paper leak in July. Party leaders recently discussed outreach strategies, avoiding the specific 'Gen Z' label during their August sessions. Ultimately, the BJP aims for 'yuva' to act as an umbrella term for all young Indians across various generations.