business 📢 BJP's new strategy to win over Gen Z voters
The BJP is adapting its strategy to address Gen Z concerns following the Jantar Mantar agitation. This movement, led by the CJP, showed support beyond traditional opposition bases, reaching BJP's own social circle. The party is now using smaller, local programs and deploying younger leaders to build connections. Simultaneously, the RSS is trying to absorb the movement by validating anger while setting conditions for participation. This multi-pronged approach aims to counter the CJP's political framing of the student grievances. 🧐