india π BJP plans 'Mission Gen Z' to hook young voters
The BJP is focusing heavily on Gen Z voters through a new strategy to understand their moods and aspirations. Party President Nitin Nabin called 45 leaders for a meeting on August 29 at the BJP headquarters. This high-level session, held on National Sports Day, includes ministers and youth-focused leaders like Ravi Kishan. The party aims to find leaders who can connect with youth on their preferred digital platforms. This move follows a party restructuring and a push for better social media engagement.