business ๐ฏ Billboards turned into direct messages
MJ Master Journey launched its "One Eyeball Billboard" campaign in collaboration with Wolf BKK. The team targeted the likely routes of nine CEOs, founders, and decision-makers. This initiative took place around September 21, 2026, using public location data. The campaign proved that OOH advertising can deliver hyper-targeted messages, not just mass reach. This execution established MJ's capability to make mass media feel like a private communication. ๐ฏ