sports π BCCI still searching for big title sponsor
The BCCI has not finalized a title sponsor even though the deadline has passed by over two weeks. The board is reportedly in discussions with companies like Google Gemini, SBI Life, IDFC First Bank, and Spinny. The tender process expects around 35 chargeable games during the rights period. Tyre, paint, and apparel brands have been explicitly excluded from bidding this cycle. These restrictions are partly to protect current sponsors like Apollo Tyres and Adidas.