tech π± Apple owns 65% of premium smartphone market
Apple secured a massive 65% share of the global premium smartphone market in the first half of 2026. This dominance was tracked by Counterpoint Research, focusing on devices costing $600 or more. Apple's premium revenue grew 9% year-over-year, driven by the iPhone 17 lineup. However, their share has dipped from 74% in H1 2022 due to increased competition in China. Counterpoint predicts Apple will keep its lead alongside Samsung in developed markets. π±