tech π± Apple might split iPhone 18 launch across two seasons
Apple might shift its usual September iPhone launch pattern to a two-season strategy. The premium iPhone 18 Pro and Pro Max are expected in September 2026, possibly alongside a foldable iPhone. The standard iPhone 18 could then debut much later, around March 2027. This staggered approach could allow Apple to market each product line more effectively. This strategic move comes as the iPhone 17 performed strongly in Q2 2026. π