๐ AI deflation + deep discounts hitting IT margins
Indian IT margins are currently facing pressure due to the combined effects of AI deflation and deep discounting across the sector. This trend is impacting major IT service providers operating within the Indian market landscape. For instance, certain quarters have shown revenue dips or margin contractions compared to previous high-growth periods. The increased competition and technological shifts are forcing companies to rethink their pricing strategies drastically. Analysts suggest that companies must innovate faster or risk further margin erosion in the near future.