๐ Aditya Birla Group starts charging brand royalty
Aditya Birla Group is implementing a new brand royalty framework for its operating companies starting June 1, 2026. This change affects listed companies like Grasim, Hindalco, and Novelis across various operations. The agreement mandates a 0.25% revenue payment, capped at Rs 225 crore annually per entity. This move signifies a shift from family-driven to structured governance, as explained by Satish Pai. Hindalco must disclose this related-party transaction through exchange filings by October. ๐ฐ