✨ 90-year-old Co-optex gets a modern glow-up
The 90-year-old legacy handloom brand, Co-optex, is undergoing a major revamp to attract younger buyers. Located in Tamil Nadu, the cooperative is expanding its product line to include items for men, like silk ties and linen shirts. This strategic shift was announced with the launch of its new retail concept, 'Vetri Thari', recently unveiled by Chief Minister C. Joseph Vijay. The brand is also evolving towards fast fashion to meet modern consumer demands and is increasing its digital presence on platforms like Instamart. Over the next five years, the department aims to open six new stores to support this expansion.