business β¨ 90-year-old Co-optex gets a major glow-up
The 90-year-old Co-optex is undergoing a massive makeover to target younger consumers with its new 'Vetri Thari' platform. Tamil Nadu Chief Minister C. Joseph Vijay launched this sales outlet and e-commerce site during the 12th National Handloom Day celebration. The cooperative is expanding into men's wear, offering items like silk ties and linen shirts, starting from the launch date. This evolution aims to adapt to modern demands, moving towards fast fashion while preserving rich Tamil Nadu motifs. The department plans to open six new stores annually over the next five years. ποΈ